[miss] the mark
1
to fail in achieving the desired result
- Her speech missed the mark and failed to generate the public support she had been hoping for.
- Sleep a few hours, for your hands will tremble and you’ll miss your mark.
- Their efforts to improve quality have somewhat missed the mark.
- You've missed your mark three times in a row.
- Their strategy to boost sales missed the mark and led to a decline in revenue.